Calculating Truth

Expose the extreme unit price penalty on individual paper towel rolls compared to multi-roll packs.
Single Regular Roll
1units
$2.29
12-Pack Mega Rolls
12units
$14.99
The 12-pack saves $0.80 per roll (45.4% discount).
Paper goods are bulky and expensive for retailers to stock per cubic foot. Single rolls carry huge handling overhead reflected in their unit price.
Input custom grocery prices, supermarket discount coupons, or BOGO deals into the live interactive tool.
Launch Interactive Unit Compare →Always look at the total square footage or total sheet count rather than roll count, as brands often manipulate roll density (Regular vs Double vs Mega).